PGDM in Marketing

PGDM in Marketing

Marketing is a significant department of an organization that spreads out into various areas like advertising, public relations, promotions and sales. You can choose a domain to become a Marketing Manager which will help you to connect to the other fields like content marketing, Search Engine and Social Media Marketing. Whatever the scope is, it becomes more important to have firm grounding to your footing in Marketing in both theory and practices.

Marketing gives you the options to pursue your career, like engineering, automotive, manufacturing, media, and IT. Every industry has different requirements and that gives space for a wider spectrum of choosing a role. One can adopt it for a research field as it is a never-ending sector.

Marketing Managers basically have an analytical mind to develop different strategies. Developing new ideas and concepts to sell your product based on the ever changing times and needs of the customers can be a thriving area for higher levels of research and studies for students of Marketing. The field of Marketing paves a way for well paid jobs. It not only promises growth in your career as well as enhances your abilities to be target-oriented, facing new challenges and keeping a sharp and alert personality. Pursuing this field not only gives you a challenging career but also gives you a glimpse of the various fields that come together in an organization, thereby making you an all-rounder.

Our PGDM Advantage:

IBM’s Predictive Analytics Modelling Certification for students of all specializations.

Duration:

2 Years Full-Time

Marketing Specialization - Basket of courses

Semester I

Course Code Core Courses (Compulsory)
GC 101 Managerial Accounting
GC 102 Basics of Marketing
GC 103 Organizational Behavior
GC 104 Managerial Economics (Micro)
GC 105 Indian Ethos and Business Ethics
GC 106 Business Research Methods
Course Code Elective Course (Any 6)
GEC 101 Fundamentals of Management
GEC 102 Indian Economy & Policy
GEC 103 Communication Lab
GEC 104 Foreign Language
GEC 105 Enterprise Analysis & Desk Research
GEC 106 Selling and Negotiation Skills Lab
GEC 107 Entrepreneurship Lab-1
GEC 108 Database Management System
GEC 109 Information Technology and Management
GEC 110 Essentials of Psychology for Managers

Semester II

Course CodeSpecialization Core Courses (Compulsory)
SPC 201Retail Marketing
SPC 202Services Marketing
Course CodeSpecialization Elective Courses (Any 3)
SEC 201Direct Marketing & CRM
SEC 202E-Commerce
SEC 203B2B Marketing
SEC 204Marketing of Financial Products and Services
SEC 205Marketing Research
SEC 206Advertising

Semester III

Course CodeSpecialization Core Courses (Compulsory)
SPC 301Product & Brand Management
SPC 302Sales Force & Channel Management
Course CodeSpecialization Elective Courses (Any 3)
SEC 301Financial Aspects of Marketing
SEC 302Marketing Analytics
SEC 303Digital Marketing
SEC 304New Products Creation & Development
SEC 305Media Planning & Buying
SEC 306Marketing Strategy

Semester IV

Course CodeSpecialization Core Courses (Compulsory)
SPC 401Integrated Market Communication
SPC 402Sales Management & Promotion
Course CodeSpecialization Elective Courses (Any 2)
SEC 401Marketing 3.0
SEC 402Semiotics: Strategies for Media & Brand Communication
SEC 403International Marketing
SEC 404Emerging Trends in Marketing